eMarketer just released an article discussing the effectiveness of RSS. Within this article they provided two graphs prioritizing the types of advertising marketers use the most (presented below). This really was the gem of the article for me.
They represent the conclusive expertise from seasoned marketers on where to best spend your internet marketing dollars. So, if you are wondering what the most effective types of online marketing may be or are trying to determine where to start your spending first, use these graphs to help you make your initial decisions.
Keep in mind that the product/service or company you are trying to advertise may get better results using a less “popular” advertising medium. Identifying your product’s niche is really the most important component. From there, you can decide which medium is best and how to present your ad within it. Good luck!