If you’ve been following any online marketing trends, word of mouth marketing (WOMM) is a recent craze. eMarketer sent out a newsletter today noting information about the rise of WOMM. Based on information from a BIGresearch study, the article points out that 91% of people in the U.S. sought advice on products or services between November and December 2006—the biggest buying season of the year (chart #080344 below). Ninety-four percent (94%) of us gave advice to others (chart #08033 below).
The article also points out the types of marketing most people prefer to receive based on a DoubleClick study last January (see chart #080163). The top five are:
- Recommendations from friends (58%)
- Opted-in email newsletters (33%)
- TV ads (32%)
- Catalogs via mail (30%)
- Magazine ads (30%)
See the full article by eMarketer (available until July 4).