I subscribe to many electronic newsletters, most of which focus on Internet marketing. Here are the one’s I most highly recommend:
- eMarketer Daily (left side)
- MarketingVOX News (the very top-right of homepage)
- iMedia Connection (halfway down on left)
- BizReport.com (top-left on homepage)
- CNET Webware Weekly
The publication I make sure to read every day is eMarketer’s newsletter. The content is concise and doesn’t overload you with various topics. Most articles review studies from other agencies. This gives me insight to consumer behavior and advertising opportunities. My next favorite newsletter comes from MarketingVOX. They include significantly more information, but focus more on the activities of leading companies in Internet Marketing.
Unfortunate in some ways, I typically don’t visit web sites or blogs to learn about information related to marketing or development. I suggest doing so if you have the discipline since many sites without an enewsletter signup can give you excellent information. I prefer information be delivered directly to me since I don’t always remember to visit sites for information and since the schedule of my day varies so widely. Plus, I can then easily archive the information for later reference and pass it around to others in the company.
Another option you can take is to start your own blog aggregator and look for site RSS or ATOM feeds. Internet Explorer 7.0 has an easy aggregator function within it. I haven’t had much luck finding other programs I appreciate. An aggregator enables you to go to one location to view the best content from your favorite sites. As an example, Thomas Nelson created its own aggregator combining blog posts from employees who have them. All of the sites I listed above have RSS feeds. The feeds typically include more information than what I receive from them once each week.