I found it hard to find this information on the web, so after a little bit of work I created an Excel formula that mimics the cut off point Google may naturally use when displaying your page’s Meta description in search engine results pages (SERPs). This can come in handy when you are optimizing your site for search engines (SEO). A well written page description is very helpful in improving a site’s click through rate. Depending on your page’s subject and target audience, writing a description in which the page’s story is incomplete or leaves a person hanging improves the searcher’s interest in clicking through. As a result, the last few words of a description could play a large part in creating that situation. But if Google cuts it off too soon or too late, it may be just enough to lose a person’s interest. Continue reading “Excel Tidbits: Limiting Meta Descriptions Characters and Words Like Google”
SEO is about as ubiquitous now as advertising. However, when it comes to integrating schema mark-up, customizing titles, creating proper related posts, building breadcrumbs and more, you have to get into the programming to communicate the proper information for Google. These articles mean to tackle those areas and provide helpful code or techniques to solve some of the more complicated segments.